| Summary | National Percentile | Rank vs Metro |
|---|---|---|
| Housing | 59th | Poor |
| Demographics | 36th | Fair |
| Amenities | 27th | Fair |
Multifamily Valuation
| Property Details | |
|---|---|
| Address | 69150 Gerald Ford Dr, Cathedral City, CA, 92234, US |
| Region / Metro | Cathedral City |
| Year of Construction | 1987 |
| Units | 45 |
| Transaction Date | 2018-10-12 |
| Transaction Price | $7,000,000 |
| Buyer | Peter Densmore |
| Seller | Presidio Park Apartments LLC |
69150 Gerald Ford Dr, Cathedral City Multifamily Investment
Positioned in an Inner Suburb corridor where neighborhood occupancy trends have softened, the asset can benefit from a deepening renter base and a high-cost ownership market, according to WDSuite’s CRE market data.
Cathedral City’s Inner Suburb setting offers practical renter appeal driven by daily-needs access and commuter convenience. Neighborhood grocery availability ranks in the upper tier nationally, while restaurants are competitive versus many U.S. areas; by contrast, cafes, parks, and pharmacies are limited. For investors, this mix supports baseline livability for working households but suggests amenities are concentrated in essentials rather than lifestyle options.
Neighborhood indicators point to a high-cost ownership market (home values rank near the top nationally), which tends to reinforce reliance on multifamily rentals and can support pricing power and retention for well-managed assets. Average school ratings sit well below national norms, which may temper appeal for family-focused leasing strategies but is less likely to affect demand from workforce renters.
The neighborhood’s renter-occupied share is elevated relative to many U.S. areas, signaling a meaningful tenant base for a 45-unit property. However, neighborhood occupancy is weaker than the metro median; this is a neighborhood-level measure, not the property’s occupancy, and it underscores the importance of targeted leasing, competitive finishes, and asset-specific marketing to capture demand.
Within a 3-mile radius, demographics show steady conditions with modest recent population growth and a projected expansion in households through 2028. Rising household incomes and forecast rent growth point to a larger tenant base and support for occupancy stability over the medium term, based on CRE market data from WDSuite.
Safety metrics for the neighborhood are around the national middle, with violent offense levels modestly better than average and property offenses roughly in line with national norms. These figures reflect neighborhood-wide patterns, not the property itself.
Recent trend data indicates property offenses have declined over the past year, while violent offenses ticked up from a low base. Investors should underwrite to the prevailing neighborhood context and focus on standard property-level measures (lighting, access control, and visibility) that support resident comfort and retention.
Proximity to established corporate operations supports workforce housing demand and commute convenience for residents. Nearby employers include:
- Waste Management — environmental services (6.3 miles)
Built in 1987, the property is newer than much of the surrounding housing stock, offering relative competitiveness versus older product while still leaving room for targeted modernization of systems and interiors. The neighborhood’s high-cost ownership landscape supports renter reliance on multifamily, and 3-mile demographics point to household growth that can expand the tenant pool. According to WDSuite’s commercial real estate analysis, current neighborhood occupancy sits below metro norms, so execution will hinge on unit quality, leasing efficiency, and value-oriented positioning.
Grocer access and everyday services are strengths, while limited parks and cafes and below-average school ratings shape the resident profile toward workforce renters. With disciplined capital planning and focused operations, the asset is positioned to capture demand and improve durability of revenue as households and incomes trend upward locally.
- 1987 vintage offers competitive positioning versus older stock, with selective value-add potential
- High-cost ownership market reinforces renter demand and supports pricing power
- 3-mile household growth and rising incomes expand the tenant base over the medium term
- Daily-needs access (strong grocery presence) aligns with workforce renter preferences
- Risk: neighborhood occupancy is soft and school ratings are low; performance depends on leasing execution and competitive finishes